Alan Hecht
Drexel University, LeBow College of Business
Alan Hecht

Challenge: The “post once, reply twice” model was designed for a pre-social media world. It no longer reflects how students communicate — and it is holding engagement back. “If you ask students to post once and reply to two or three classmates, it’s almost insulting now. They know how to interact online. It actually turns students off.”
The human moment
Alan Hecht has spent decades watching the same outdated discussion model limit what online courses can become. As Director of Instructional Technical Services at Drexel’s LeBow College of Business, he’s seen what happens when faculty stop manufacturing participation and start designing for it. In a marketing course, his team replaced scripted prompts with an open invitation: spot our course concepts in the real world and bring them back. Students posted billboards, TV commercials, grocery store displays, and others jumped in because they wanted to, not because they had to. That’s where Yellowdig became part of the design: not as a grading tool, but as a community where half of every cohort exceeds their point total, because the conversation became worth showing up for.
The proof
- Half of every Yellowdig cohort exceeds their point total, without extra credit
- Students contribute beyond the requirement when topics connect to the real world
- Accolades drive quality contributions and peer recognition
- Video responses make engagement harder to fake and more human to experience
- Structured minimums set low bars, students do exactly what’s required, and stop
- Recognition and “clout” are powerful motivators, even in academic settings
- Community momentum builds when students feel heard, not just graded
- Faculty: Replace scripted prompts with open topics tied to students’ real lives
- Instructional Design: Use polls, video responses, and accolades to reward quality
- Student Success: Let engagement happen organically, lower the stakes, raise the interest
- Online Programs: Measure contribution beyond clicks: look for who keeps coming back


