Andrew Toczydlowski
American University

Challenge: Graduate orientation is often designed to transfer as much information as possible. But students don’t retain most of it, and by the time they need it, they don’t know who to ask. “At the very least, we wanted to have those handful of connections, because students aren’t retaining all of the information we provide in orientation. But at least they’ll know they can come to me.”
The human moment
Andrew was navigating a problem most universities don’t name out loud: orientation was overwhelming students with information they couldn’t use yet, from too many people saying the same things.
His answer wasn’t more content. It was clearer connections. By separating what the university handles from what individual schools and programs own, students stopped receiving the same message five times and started knowing exactly who to go to about what.
That’s where Yellowdig became part of the design: not as an information hub, but as the space where an asynchronous HR master’s cohort, relaunched from the ground up, could actually become a community before classes began.
The proof
- Decentralized orientation model reduced duplication and improved student clarity on who to contact
- Student identified to post prompts organically, building community momentum
- Faculty and students formed stronger connections in asynchronous settings through ongoing dialogue
- Orientation design should match the graduate student experience, not repurpose undergraduate models
- Knowing one trusted person matters more than knowing every resource
- Asynchronous programs need deliberate spaces for connection, not just information delivery
- Faculty: Participate in the community early, your presence signals that the space matters
- Instructional Design: Build Yellowdig into program launches, not as an add-on but as the connective tissue.
- Student Success: Students don’t retain orientation content, they retain relationships
- Online Programs: Separate orientation layers clearly so students always know who holds what


